Let's Work Together to Build Something Great!
"With Great Power comes great responsibility" - Uncle Ben (Spider Man)
What is Behavior Design?
It's a system of models and methods created by Stanford Behavior Scientist, Dr. BJ Fogg. Behavior Design is about understanding the fundamentals of human behavior in order to design products, systems and services that lead to healthier, happier lives.
Technology can be a powerful tool that enhances and improves our lives, connecting us in ways that make the world a better place. Still, many products, apps , systems and services fade into obscurity because innovators & visionaries don't have enough insight into the systematic components of human behavior.
With over 15 years of experience offering people all over the world the chance to explore ways to achieve their greatest aspirations, I was delighted to discover that solutions are found through Behavior Design.
As an expert Behavior Designer, and direct training with Behavior Design founder and creator, Dr. BJ Fogg, I can help you design strategies that will enable you and your team to create services, systems, products, & environments that make the world a better place.
How I Can Help You
After reviewing your existing product or idea, I'll make recommendations for product enhancements and UX improvements using the Fogg Behavior Design Method.
I also offer workshops on Behavior Design for your team. The ideas and methods provided will enhance the effectiveness of your existing & expanding products and services. We can also explore the basics of creating growth levers directly related to Behavior Design and discover sure paths toward achieving product market fit. I'll show you ways to eliminate the guesswork associated with acquisition, interaction, retention and growth. Together, we will explore simple, sustainable solutions!
The Solutions are simple!
We begin by asking the right questions:
- What are the fundamentals of human behavior?
- Who do you serve and what problem does your product solve?
- Why is habit creation essential for the success of every innovation and how can you create these types of ongoing user experiences?
- Is there a formula for human behavior that can be used to maximize the positive benefits that our products and services provide?
Unifying Your Team!
My Behavior Design Workshops offer fun methods for making sure that every participant understands how important and valued they are as essential members of the team. Everyone is invited to participate as we work together to gather and celebrate the ideas which lead to the behaviors that are necessary for success.
The actualization of ethical persuasive and socially influencing systems will ensure residents of their inclusion in a community committed to achieving sustainable wellbeing as defined by the individual. Offering comprehensive technical resources to all can effectively network residents, marketplace, education, health and community development leaders.
This year at the 2018 Persuasive Technology Conference in Waterloo, I presented ideas for the 'Caring, Feeling and Understanding' cities of the Future with founder of the Theory of Transforming Wellbeing & MIT Media Lab Prof. Agnis Stibe of Transforms.me
Future cities will beneficially influence human behavior in dynamic and quantifiable ways. These are the 'Cities that Understand, Feel and Care.'*
TruePublic is a brand new way to bring people together. Across the United States, we are becoming increasingly divided into our own groups. TruePublic is a fun place to bridge the gaps between groups of people who otherwise don’t connect.
My team hopes that as we begin to better understand each other, we’ll be able to better connect with one another.
What do you believe? Where do you fit? Who agrees with you? Do you stand with the bold majority? Or the fearless minority? The opinions we're sharing and the insights we're gathering every day are leading the way toward a new understanding of ourselves , our quirky culture and our neighbors across the USA.
"Imagine a world without Alzheimer's. Imagine helping to stop the progression of this terrible disease." - Maya Angelou
There is a time for imagining, but there is also a time for action. Regardless of your ethnic background or social status, if you've been diagnosed with Alzheimer's disease, you know the toll it takes on everyday life. The Alzheimer's Disease Research Center is part of a landmark study that is working to find a cure.
African Americans have significantly higher rates of Alzheimer's disease.
As part of a comprehensive education and neuroimaging initiative in collaboration with Maya Angelou, then a professor at Wake Forest University, I was invited to create 60 and 30 second PSAs to encourage African Americans and their families to participate in the study at UAB to ensure that communities of color were appropriately represented.
My favorite part of teaching Behavior Design is that it's precepts can be personalized to create strategies and solutions toward victory in almost every area of your life.
Check out these resources created by my Behavior Design mentor Dr. BJ Fogg that offer a glimpse into the possibilities available to the those who are ready to experience the joy that comes from mastering the gifts of the mind.